By mid-afternoon they were cutting into shows on TV so whatever newscaster on their payroll with the most gravitas could read the press releases. They were playing hastily recorded phone interviews. They were offering tips on various survival strategies, listing supplies in order of importance as bullet points. They were offering various origin theories both medical and supernatural. They were declaring martial law. They were declaring the apocalypse. They were pausing oddly, awkwardly running their hands through their hair and trying to keep their shit together.
We didn’t fucking need to be told what to do. We’ve seen the movie.